A Short Review of the Famous Vans Authentic Trainers Company
Vans founder Paul Van Doren was born in Boston in 1930. His first job was at the shoe factory where his mother worked, where he was hired to clean the floors and assist on the production lines. Paul thrived in the shoe industry and due to hard work ended up being Executive Vice President of Boston shoe firm Randy’s. Paul went directly into the shoe business for himself with three partners who combined together and opened the Van Doren Rubber Company, setting-up the factory in California in 1966. Paul was a good businessman and immediately saw the difference between the profit margins of factory and shop, the outcome being he decided to go for retail also, in order to capture the additional profits and, on opening day 16th March 1966, he sold twelve pairs of Vans deck shoes (these later became known as Authentic).
The 1970s experienced a period of maturation for the business and new designs being developed and introduced to the market including large contracts for the US Air Force - rubber mukluks and wool lined canvas shoes.Skateboarders loved Vans, because they loved the resilience of the shoe and cherished the sticky sole. Vans were very popular in California throughout this period.
The Vans Era was released in 1975, although at the time it was known as the Vans #95. Skateboarders dearly loved this trainer, revelling in the big selection of dazzling designs, the cushioned collar. The ubiquitous Vans Slip-on was introduced in 1979. It became exceptionally desired by skateboarders and BMX bike riders. The continual unveiling of extremely successful trainers created the enterprise a considerable amount of success and consequently the business boasted more than 70 shops in California by the end of the nineteen seventies. This was the period when Vans went first national and then international, opening retail outlets and working with distributors..

The 80s saw many changes for the company.. To compete with the larger and more well know competitors and brands Vans continued to introduce new products as well as move into new markets, customers who demanded resistant trainers. Such markets included moto-cross and surfing. Vans Slip-ons became incredibly popular, gaining sales all over the world.
During this period Paul Van Doren stepped-back from over-all day-to-day involvement.
The company itself became a victim of this success, which ultimately led to a cash-flow problem. The situation reached a climax and Vans declared bankruptcy in 1983. Vans eventually got back on its feet over a three year period and even managed to pay-off its creditors. Eventually an investment bank bought-out the company: the establishment went on to be sold several times.

Vans came out of the 80s stronger, which led to success in the 1990s. There was still a lot of change, for example the company took product manufacturing offshore, which brought about the end of the California manufacturing unit. Moving forward Vans started to get behind and sponsor national events such as the ‘Inaugural Triple Crown’ series which ended-up changing its title to the ‘Vans Triple Crown’ series, along with the ‘Warped Tour’ music festival. Skate parks bearing the company’s name and branding were opened in 1998, in Orange County and in 2002 in Orlando, further entrenching the company in the skateboarder market. Vans also started obtaining naming rights e.g. to ‘BOWL-A-RAMA Bondi’, Australia.
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